Webinar: Aftermarket eCommerce Strategies That Avoid Channel Conflict

Please join us Wednesday, February 16, 2:00 pm Eastern.

Learn about these important eCommerce strategies for manufacturers, brand owners and distributors that help avoid channel conflict. A link for the registration page for this free webinar is here.

Channel conflict tends to be one of the main concerns when a brand owner considers eCommerce and selling direct to consumer (DTC). Nobody wants to disrupt their distribution channels.

Online commerce in the automotive aftermarket is growing rapidly and brand owners don’t need to be left out. Learn how to navigate through channel conflict in this informative webinar scheduled for Wednesday, February 16, 2022 at 2:00 pm Eastern/11:00 am Pacific. There is no charge to register or attend.

Join panelists Rick Main of GCommerce, Johannes Crepon of PDM Automotive, Curt McDowell of NA Williams and moderator Jon Hedges of Hedges & Company on this informative webinar. These industry veterans will discuss strategies and business models that maximize sales from online customers without disrupting established channels of distribution.

On the webinar you’ll learn about:

  • The value and need for shop-able product content and media.
  • The need for a connected supply chain to deliver infinite aisles and product assortments.
  • The automation and collaboration needed to ensure fast and accurate eCommerce fulfillment.
  • Strategies for brands to capture online sales in cooperation with distribution, without channel conflict.

Registered attendees will also be able to submit questions in advance to the panelists to ensure an on-target presentation.

To register for this webinar, follow this link.

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