Webinar: Marketplaces and Online Auto Parts Trends
The growth of auto parts and accessory sales online is outpacing the overall market by four times. And nowhere is that growth more than in marketplace channels. Jon Hedges, principal at Hedges and Company and Jon Sinclair, Vice President, e-Commerce for GCommerce, will present the important trends in the digital aftermarket and strategies for brand owners. This online discussion will help you keep up with the fast-paced and evolving world of the digital aftermarket industry.
Marketplace selling is an important pillarExpand/Colapse
Marketplaces are projected to represent more than half of aftermarket online sales in 2020. $17 billion of the $31 billion total online sales will be on channels such as Amazon, eBay, Walmart and Google Express. Listing your product on these channels will expose your brand to millions of shoppers who are already there. It would take a huge online advertising budget and a long time to draw those same shoppers to your branded Web site. This makes online marketplace selling an important new pillar of your business.
The added sales made in the marketplace channels will help turn SKU's in the long tail of the demand curve and contribute to increased sales to your other channels because you'll justify carrying more SKU's in stock.
Learn How to be Profitable Selling to & on Amazon.com
High growth stories abound and nightmare stories of doing business with Amazon exist too. Which are right? Both. Whether you’re selling to/on Amazon or not, it is critical for every company in the world to understand what Amazon is doing and is likely to do. In the webinar to the right, Alan Adams from Navazon Consulting provides guidance on how to navigate Amazon’s complexities to maximize growth and profit for first and third party Amazon vendors. GCommerce has multiple options to help your company make selling to/on Amazon a profitable part of your business; Fulfillment Master and EDI
eBay: Master the World's Largest Automotive Marketplace
- Jordan Hettinga, Senior Director and GM of eBay Motors was be the featured speaker in our webinar
- Jordan delivered an overview of what it means to be a seller on eBay and what the future looks like on eBay Motors.
- Jordan was joined by a panel of experts from ChannelAdvisor, Epicor Software and WHI to discuss trends and tips to be a successful seller on eBay and how to avoid common mistakes to ensure you get the most out of this billion dollar opportunity.
- Watch this recording of: eBay - Master the World's Largest Automotive Marketplace