MARKETPLACE SELLING IS AN IMPORTANT BUSINESS PILLAR
Marketplaces are projected to represent more than half of aftermarket online sales in 2020. $17 billion of the $31 billion total online sales will be on channels such as Amazon, eBay, Walmart and Google Express. Listing your product on these channels will expose your brand to millions of shoppers who are already there. It would take a huge online advertising budget and a long time to draw those same shoppers to your branded Web site. This makes online marketplace selling an important new pillar of your business.
The added sales made in the marketplace channels will help turn SKU's in the long tail of the demand curve and contribute to increased sales to your other channels because you'll justify carrying more SKU's in stock.