The University of the Aftermarket
Presented by: The University of the Aftermarket is the adult continuing-education provider to the industry, and a unit of Northwood University, Midland MI.
When: March 31, 12:00 pm – 2:30 Central and April 1, also 12:00 – 2:30 pm Central.
Description: This two-day virtual seminar is open to any employee of GCommerce who wants a better understanding of the automotive aftermarket, its structure and big-picture trends. Participants will be exposed to important information about the industry, its history, scope, market channels, customers and trends. Sessions will be led by experienced aftermarket professionals from key market segments.
Specific topics include:
1. Industry Basics, Channels and Terminology
2. Macro Aftermarket Trends
4. Distribution: Structure and Trends
5. Service Dealer Challenges and Opportunities
What specific questions about the automotive aftermarket would you like addressed?